Take off the long shelves from a side, unscrew 2 easy thumbscrews, 'flip' the inner frame, secure the 2 thumbscrews, open the base lid, get more shelves and brackets, and add them!
This is how easy it is to change from a low capacity setting to a high capacity setting. Why? To match the size of a collection or assortment as it SELLS DOWN!
Today's retail has been analyzed by field researchers, numbers crunchers, buying and allocation software, and experts from all sorts of fields, and one flag keeps raising itself time and time again - FIXTURES SELL BETTER WHEN THEY LOOK FULL! How simple can it get? Here's the issue: no one adjusts fixtures because it's a hassle! Associates on the sales floor don't carry around tool boxes full of pliers, screwdrivers, allen wrenches, and if a fixture needs additional shelves or hardware, that usually means a trip to "the back" or even off-site to maybe a trailer or a storage building full of generations of STUFF to rifle through until you find what you need.
No more tools or trips to storage areas with the Flip fixture! The base holds whatever you need and the unit never requires tools of any kind!
Here's an example. The Fall season rolls around and truckloads of additonal merchandise is starting to arrive. The tendency is to bring out more racks to accommodate it. The more racks you add to the floor, the more your aisles begin to shrink. How many times have you seen customers trying to navigate crowded racks? It's a sad look - frustrated mothers with strollers, customers apologizing to each other for being "in the way", handbags being caught on rack arms.....
Another example is setting up a "shop concept" with maybe all sweaters and, as they sell down, the racks look skimpy. No one wants to consolidate because that means having to remove racks you don't need now, but might need later. And that means trips back and forth again.
Look how easy it can be to have everything right there when you need it! Start high with the Flip, and as the collection sells down, reduce the capacity, keeping the look of the fixture FULL! Looking full tells the customers you still believe in the collection, and they will find their size. Not looking full tells them to bypass this rack, that it's been picked over and they won't find anything. Merchandise on skimpy racks heads to the Clearance Corner way too early, and there goes with it any PROFIT MARGIN!
OR start low with the Flip, and as a collection sells better, raise the frame to take on more of what the customer wants, and all without having to add more fixtures!
Your aisles are safe, no one has to visit a hot trailer for more shelves and hardware, and associates can give ALL their tools back to the maintenance manager!!!
Today's retail has been analyzed by field researchers, numbers crunchers, buying and allocation software, and experts from all sorts of fields, and one flag keeps raising itself time and time again - FIXTURES SELL BETTER WHEN THEY LOOK FULL! How simple can it get? Here's the issue: no one adjusts fixtures because it's a hassle! Associates on the sales floor don't carry around tool boxes full of pliers, screwdrivers, allen wrenches, and if a fixture needs additional shelves or hardware, that usually means a trip to "the back" or even off-site to maybe a trailer or a storage building full of generations of STUFF to rifle through until you find what you need.
No more tools or trips to storage areas with the Flip fixture! The base holds whatever you need and the unit never requires tools of any kind!
Here's an example. The Fall season rolls around and truckloads of additonal merchandise is starting to arrive. The tendency is to bring out more racks to accommodate it. The more racks you add to the floor, the more your aisles begin to shrink. How many times have you seen customers trying to navigate crowded racks? It's a sad look - frustrated mothers with strollers, customers apologizing to each other for being "in the way", handbags being caught on rack arms.....
Another example is setting up a "shop concept" with maybe all sweaters and, as they sell down, the racks look skimpy. No one wants to consolidate because that means having to remove racks you don't need now, but might need later. And that means trips back and forth again.
Look how easy it can be to have everything right there when you need it! Start high with the Flip, and as the collection sells down, reduce the capacity, keeping the look of the fixture FULL! Looking full tells the customers you still believe in the collection, and they will find their size. Not looking full tells them to bypass this rack, that it's been picked over and they won't find anything. Merchandise on skimpy racks heads to the Clearance Corner way too early, and there goes with it any PROFIT MARGIN!
OR start low with the Flip, and as a collection sells better, raise the frame to take on more of what the customer wants, and all without having to add more fixtures!
Your aisles are safe, no one has to visit a hot trailer for more shelves and hardware, and associates can give ALL their tools back to the maintenance manager!!!
